![]() ![]() “Whereas we collected data automatically, they took a hand-mapping approach,” she said. The Quova service evolved in technical terms with the acquisition of Dutch competitor RealMapping in 2001. Alexander said the structure of the reference files themselves can often undergo major changes so a new version of the database must be downloaded to a customer’s site each time they access the service rather than just a delta with a few changes. The on-premise technology that accesses it is called the GeoDirectory Server, of which the new version is 6.0. The service is delivered from a database called GeoPoint. Quova CEO Marie Alexander said the information was sold as a service to search engines, content providers, and advertising companies, all of which could tailor their offerings without the need for cookies and without requiring visitors to fill in a profile form on their site. Mountain View, California-based Quova was founded in 2000, initially providing information to web site owners on the geographic location of visitors to their sites by taking their IP address and applying algorithms to work out where they were. To enable laptop, smart phone, and PDA users to be located by referring to the nearest wireless APs or cell towers. Quova Adds Wireless Positioning with MexensĢ5 June 2007, Mountain View, California - IP geolocation service provider Quova is teaming up with wireless positioning developer Mexens Technology ![]()
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